I worked with Victoria from Taurus Comms to asses Rise's brand identity in 2023 – branding which they'd had in place for three years, but wasn't serving them as it should. 

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Together we delved into the brands mission, values and purpose, to develop a strategic marketing and communications plan focusing on their message and story telling, and how they want to be perceived, creating a visual identity which allowed them to reach their target audience more effectively. 

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They had issues with brand colour consistency and needed further scope for a more vibrant, dynamic brand to reflect the variety of work that they do in our region. 

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The result was a transformation from their previous black and acid green brand palette to an array of zesty colours which allowed the many work-streams to portray their work to best effect. We developed brand guidelines which guided staff and external suppliers in maintaining brand consistency, and effective use of the brand assets, including a revised font selection, brand pattern and photography rules.