THE SOLUTION
 

Over a six-month period, I led the rebrand of a local charity with Victoria Lamb of Taurus Comms, transforming its existing visual identity into a more cohesive, professional and flexible brand. The charity previously had a very limited four-page set of guidelines, a single font, three colours and a basic logo, which made it difficult to create consistent and engaging communications across different platforms. I developed a much more considered visual identity, including a new colour palette, more accessible and usable typography, a refined submark and a range of supporting brand assets.

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Alongside the core identity, I created comprehensive brand guidelines and practical templates and assets that the charity could confidently use across its day-to-day communications. This included social media graphics and other flexible design elements, giving the team the tools to maintain consistency without every piece of content requiring bespoke design work.

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The rebrand also replaced the existing fluorescent green with a more considered and versatile colour palette, improving consistency across both digital and print applications. The original green which came about after the brand identity creation for the merging of Tyne & Wear Sport and Northumberland Sport, was difficult to reproduce accurately in print due to its limitations within the CMYK colour space, often resulting in noticeable differences between its on-screen and printed appearance; a constant headache for the charity's marketing team.

THE RESULT

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The result was a fully developed and much more usable brand system that built on the charity’s existing identity while giving it greater clarity, personality and consistency across its communications, helping portray the amazing work they do in the region.​