Working with local social media specialist Deepa, I created a PDF digital download which she gave away as a lead magnet with sign up to her newsletter.

This piece needed to summarise and simplify the process of planning social media posts for small business whilst also providing a platform to record the results by noting down the insights.

We realised we need 2x versions of this design, one more simplified than the other and successfully created two documents, even including the step by step process in creating the plan.

Check out Deepa's website here, if you'd like assistance with your social media platforms.