The developers of a outdoor adventure website and App called Beacon, asked SK DESIGN STUDIO to create their logo and brand identity. After presenting their initial ideas, Sam developed a logo for their new business venture.

The business already had a name, and the creators of the idea wanted to communicate an outdoor, adventure vibe in their logo. The purpose of this App was to allow people to connect with like-minded people to share their outdoor hobbies and interests with others, for companionship and safety.

The initial vectorised illustrations were created in one colour, before various colour ways were produced on the preferred designs to give the client some options, on which they received feedback from their potential clients and investors.


Sam created an array of logos which all worked in their own way; the chosen design echoing the brand's ethos, with the colours used representing both ground and water sports.